Are you looking for a job, but you're not sure how to brand yourself professionally and stand out from the crowd? Social media is one of the best ways to market yourself, network with potential colleagues, and make it easy for hiring managers to find you. With over 90% of recruiters checking you out on social media, it's a good idea to step up your game and take it to the next level: create an online portfolio!
Here are four reasons why I decided to create an online portfolio, and why you should too:
You will stand out from other job applicants.
Not all people take the initiative to create a digital portfolio to showcase their work. In fact, most people don't. Having a personal website with your first and last name as the domain name at the top of your resume will be one of the first things that managers notice when they read your resume.
It's also a great way to simplify their research of you. I know, I know, that sounds intimidating. But it's true! Hiring managers are looking you up on Facebook, Twitter, LinkedIn, and wherever else they can find you through a Google search. If you have an online portfolio, hiring managers can find anything they might want to know about your professionally and personally all in one place.
You will have more control over what people find when they search for you.
A few years ago if you searched my name on Google, you might come across my old MySpace page, and Yellow Pages might mentioned what city I lived in. Now that I've improved my SEO on my social media accounts and my own blog, you can see that my website, my LinkedIn profile, my Facebook account, and a few professional photos of myself show up in the top results.
You can showcase ALL of your best work.
All of those press releases you wrote at your internship can be placed together as well as those PowerPoint presentations from college and those term papers that you submitted one minute before the deadline. (Hey, the employers don't need to know that small detail.) It's a great way to show that you are competent and skilled in a wide variety of areas and programs.
You can make your online portfolio uniquely you.
Having your own website is the perfect opportunity to show the best version of you. From your favorite colors and fonts to the creative projects that you designed to the intriguing papers that you wrote, it's all about you!
BONUS: Websites are so affordable these days, and any beginners can learn how to design a website that they want! SquareSpace is only $12 per month (billed annually) for a personal website, which includes dozens of templates to choose from, and a support team to answer your questions on how to make your own website.
So what do you say? Get started with your own online portfolio here!