No matter who you are and no matter what field you work in, you have a personal brand. Having a positive, clean-cut brand is important because it's your presentation of yourself to the world. In regards to starting a career in public relations or marketing, creating your brand online is a stepping stone towards establishing your leadership in your respective industry. Want to start building your credibility now? Let's talk about how to improve your personal brand with guest blogging!
Let's say you're in college and eager to get started on your career ambitions, or if you're a few years working at your first job desiring to build your portfolio. Well, I have an idea for you that I think you're going to like! One way to enhance your personal brand is by growing your portfolio. I like to grow my portfolio by guest blogging.
Guest blogging is writing an article or blog post and pitching it to an online publisher or blogger to share on their website. This is a great way to practice your writing skills and get acquainted with pitching to online publications. PR professionals do this sort of thing all the time so they will appreciate the fact that you do it. I wrote another blog post talking about the benefits of guest blogging in more detail.
Having a digital presence is one of the best ways to build your personal brand. You can showcase your expertise within your niche. You can show that you're knowledgeable and talented. You can get your name out there simply by writing content and sharing it with someone else's audience.
So I've convinced you that guest blogging is a strategy that you should try, right? Let's take a look at how to get rollin'!
Find the right guest blogging opportunities.
For my own brand and blog purposes, I created a list of publications that are geared towards millennials that are career-oriented and most likely in college or recently graduated. I like to write about public relations, digital marketing, resume writing, job interviews, and more so my list is geared towards that. If you're interested in those topics, then I recommend that you sign up to see the list I created!
Of course, there are dozens upon dozens of publications that cover a variety of topics and industries. In order to find them, you have to do research. I understand that it's tedious and will take time, but once you have everything you need to be organized in one place, you'll be so glad you did it! I saved everything into a Google Spreadsheet so that I would be able to find it easily, and make quick changes when I need to.
Pitch your guest post.
In that same list, I included how to submit my post to each publication. Some of them just want you to send an email and others have a form to fill out on their website. Depending on the publication, you may have to pitch your guest post. In order to do that, I recommend including the entire article in the body of your email. Many publishers will appreciate that. Make sure it's ready to be published though. (No grammar or spelling errors.)
Other publishers may ask you to present 2-3 ideas. Make an argument in 3 sentences or less on what you want to write about and why you're the right person to write about it.
Start building your credibility and include published articles in your portfolio.
Do you have any guest posts out there on the internet? If you do, congratulations! Now your job is to keep those published articles relevant. Showcase them on your website or portfolio and say that you were featured on their publications by including their logos on your site. Share them on your social media accounts, and share them more than once!
What do I get out of this?
Imagine if somebody searches your name on Google. How cool would it be if you have an article published on PR Couture and it shows up on the first page of the search results? What if you could change your social media profiles to "your name, featured on Huffington Post"? It's the little things that can build your influence online.
Side note: You can also network with the editors at these online publications. If you submit content to them frequently enough, they may ask you to become a regular contributor! That would be a huge bonus if you could accomplish that for you or a client!
Are you going to work on building your personal brand through guest blogging? What publications would you want to write for?