How to Connect with Your Ideal Client Using Facebook Groups
I’m incredibly thankful for Facebook because it’s given me so much opportunity for my budding business! When I first started freelancing in 2016, I had no idea how to make it work. I was applying for countless jobs on online job boards.
It felt like working for myself was never going to become a reality.
I have to admit that when I joined a Facebook group for entrepreneurs for the first time, I didn’t take full advantage of it. I would post periodically here and there, asking basic questions that I’m sure were asked hundreds of times already.
Eventually, I gained momentum and landed a gig as a contractor on a virtual assistant team. The experience fueled my desire to embrace the laptop style and work for myself full-time.
When everyone on the team told me that I needed to engage in Facebook groups to grow my network of potential clients, I finally decided to listen.
With a little help from my virtual assistant friends, my business coach, and developing my own strategy that works for me, I can share with you exactly how I connect with bloggers and business owners directly through Facebook.
But let’s answer the questions you might be wondering about first...
Why should I spend my valuable time in Facebook groups?
These are the top 5 reasons why I’m spending my time in Facebook groups.
Your ideal clients are there.
You can make yourself visibility.
You can promote your blog, your service, your freebies, and most importantly - you!
You can make genuine connections and build friendships with other entrepreneurs.
You can use them for free!
Convinced yet? I certainly was. Instead of wasting my time sifting through job boards, I spend my time growing my network authentically on Facebook with people who get me.
Think of it this way. These aren’t just groups. They’re communities. Communities are designed to flourish, and the successful ones will.
Here is the step-by-step process I use to find clients on Facebook.
I optimized my personal Facebook profile.
Before you get started, you need to set up your profile for success. Here are some quick tips:
Your profile picture should be a smiling, professional portrait of you
Make a bio that defines who you are, what you do, and who you serve
Include your business page as a place of employment
If you have a freebie or your own group or a blog, find a creative way to include that in your profile too!
Take a look at what my profile looks like. This can be seen on the left-hand side of your Facebook profile, under your profile picture.
The intro tells people who I help and how I help them.
My employment shows my job title and then it links to my business page.
In this section, you can also link to your website, an email opt-in, a landing page… whatever will suit your business.
Now that the groundwork is set up… here is what you need to do next.
Find the Facebook groups that will work best for you.
There are a few ways that I have come across groups. You can try these steps too:
Search directly on Facebook with keywords. In the search bar, type a phrase like “millennial entrepreneurs” and then select groups as the option right below the search bar. You'll see group results that include the keywords you chose.
Do you follow any bloggers or business owners? There is a good chance that they are hosting their own community. Check out their website or email them and ask!
You can also search for recommendations on Pinterest. Weird, I know, but I’ve found a lot of really great communities through a quick Pinterest search. Who knew?
Ask your friends or clients if they have any recommendations. You never know what you’ll discover unless you start asking questions.
Once you come across a group that seems like a good fit, read the description and get to know the host of the group. Why did they start their group? Who are they trying to help? Knowing the answers to these questions will be a good indication of whether or not the community within will be a good fit.
After you’re granted access, you can see what’s happening within each group. You should introduce yourself, and engage with other members of each group. Take a week or two and decide which communities will work best for you. Trial and error is the best way to go about this step.
When you have an idea for which groups you like, it’s time to prioritize which ones you will be active in.
Select the top 5 Facebook groups that you’ll monitor daily.
Many popular bloggers and business owners have groups with thousands of members. It’s up to whether you want to join a group that has tens of thousands of members or smaller ones with less than 500.
The key is to select groups where you can directly connect with your ideal clients.
Want to work with female entrepreneurs? There are groups just for women.
Want to help bloggers? There are groups just for bloggers.
Want to assist an amazing coach? There are groups just for coaches.
With that being said, there are hundreds of groups out there. How is it possible to just pick five?
You can choose to be part of 100 or even 1,000 groups if you want. The key is to be very selective on which ones you will participate in daily. That’s the key. Participating consistently is what will land you the clients you want.
But, if you’re trying to be in 100 groups at once, you’re going to be very inconsistent. You’ll be spreading yourself too thin.
Quick tip: When you select your top five groups, you can go to their homepage, and choose to pin them to your shortcut list. That will place them on the left-hand side of your Facebook news feed. You do this by selecting the “More” option under the discussion section of a given group. Then select “Pin to Shortcuts.”
Now that you have your top groups selected, it’s time to start planning content.
Create and share content that will resonate with your ideal clients. The key here is to be real and authentic.
The trickiest part about this is coming up with the right captions. As writers, we can easily fall into the trap of not having a clue of what to write about. The writer’s block can lead to procrastination, which leads no content, and that lack of visibility is what will stunt your business growth.
Let’s try to avoid that by breaking down the types of posts that perform well in Facebook groups.
Here are the types of posts you need to create that are highly engaging.
An introduction post.
When you first join a group, you should make the other members aware of who you are by introducing yourself! I love writing these posts because I can express myself and I make new connections very quickly.
Take a look at one particular post that I wrote that received 50 reactions and 9 comments.
Here are the components I included in the copy:
I addressed the group directly
I stated who I was and what my business was about
I shared some fun facts about how I got started
I added a little flair and personality so readers could feel the vibe I was trying to convey
I told everyone exactly why I joined this group
I included a smiling portrait of myself because people love seeing photos of people
A post that gives value.
People will appreciate you if you give them information for free. As cheesy as that sounds, it’s true. You should be vulnerable and you should be honest. You should give context on how you learned what you know.
Here are some questions that you can answer:
What’s a common theme that you hear from your clients? Why do they hire you?
What’s a lesson you learned the hard way? Tell your audience a mistake you’ve made. It’s okay because we all make them.
How did you find your recent clients?
What frustrates you about running your own business that you wish you knew before you got started?
A post that tells an interesting story.
No one will resonate with you unless you include storytelling in your copy. It’s as simple as that. I highly enjoy learning about people, and why they started their businesses. It’s enjoyable hearing everyone’s own unique story.
You should share your story because that’s what makes people remember you. That’s what builds an audience. That’s what builds a network.
People want to hear from you.
A post that teaches your audience something different.
This is similar to writing a post that provides value but it’s different in the sense that you want to give a quick tip here and there that is mind-blowing for somebody else. The caption here should teach your audience something that they’ve never heard before.
Let’s say you’re like me and you offer social media services. You can give a quick tip on Instagram hashtags by sharing a resource you use to find hashtags. You could tell people that they can like Facebook business pages as their own business page. You can tell people what colors do well on Pinterest.
Teaching your audience something different doesn’t have to be complicated. When you’re out and about and think of something to share, write it down or save it in your phone. Your best ideas will probably come to you when you’re driving, at the grocery store, or laying in bed at night.
You’ve got all this content out there… now what?
This last step is the most important one!
Reach out to your leads directly and build relationships with them.
Whenever someone interacts with me on Facebook, I put in the effort to reach out to them personally. I say hello and introduce myself. I ask them about their day and what’s going on with their business.
Facebook is changing and getting more and more social. It’s not unusual for entrepreneurs to befriend each other and build offline friendships after connecting in a group on Facebook.
So, here is what I’m suggesting you do. Anytime someone likes your content, replies to one of your comments, or reaches out to you in some way, you should send them a friend request and send them a message.
Get to know them and invite them to schedule a virtual chat with you. I reach out to at least 5 people each day, and I schedule 3-5 calls per week.
Why do I do this? Because you never know who you’re scheduling a call with. You never know what you’re going to learn from the other person, or what they might learn from you.
I recently chatted with a graphic designer who told me that most of her clients also ask for help with copywriting. She asked me if I would be interested in doing contract work since copywriting is one of her least favorite things to do.
To recap, here is the step-by-step process for integrating Facebook groups in your marketing strategy:
Find and join the Facebook groups that are relevant to you and your business.
Choose 5 groups and engage in them on a daily basis.
Write content to share in each of these groups but also interact with other members.
Build personal relationships with the members that interact with you.
Schedule chats, follow up, and watch your business grow.
Does Facebook group engagement sound like a solid plan now? Follow these steps and be consistent. You will be amazed at who you connect with, and how it will transform your business.
Do you need help creating content to share on Facebook? Feel free to schedule a call with me, and let’s chat about your copywriting needs!