Do you want to include a PR strategy into your business but not sure how? You've come to the right place!
Guest blogging is an online tactic that many writers don't think of pursuing.
But it's an essential tool that can give you brand recognition online. When done right, it can grow your online presence, web traffic, and most importantly, your expertise in your given industry. Read more about the benefits here.
Here are the elements that go into developing a successful guest blogging outcome:
You don't want to just send out your best content to just anyone. I will research whatever type of blog or online publisher that is related to your niche.
These publications will be sorted into a spreadsheet that you can view and edit at any time. This will be done on an hourly basis. 5 publications = 1 hour worth of thorough research and analysis.
Most online publications allow you to collaborate and pitch an article or blog post to them directly. I can do that for you.
Pitching can include a brief email to the editor explaining your ideas for an article and why you're THE expert to talk about them.
Your tone and voice are important. They both work well together to make an impact on your audience, and spark a long-term relationship with them.
You copy should be consisent throughout your business - on your website, in your emails, on your social media platforms, and your guest post!